Spotlight Story
b-u™ Spotlight Story - Elaine Cruise Smith
Elaine Cruise Smith has helped many change their lives for the better, but it all started when she realized that she needed to change her own. It began with Elaine’s realization that happy is not what she could achieve but who she could help. She started with herself and is now carrying it forward, inspiring a never ending “pass on rate” for generations to come. Elaine has done it all, and she’s just getting started. Motivated by a decline in both physical and mental health, she knew that change had to come. “the decision was easy, either I continue to...
b-u™ Spotlight Story - Roger Edwards
I have been fortunate to work closely with Roger Edwards in the apparel business and have eagerly wanted to share his story. I have truly been inspired by him over the years as I have watched, listened and seen the results of his creations. You may first know Roger as a fashion designer, whose clothing collections have been modelled and exhibited around the world, and worn by celebrities like Rudolph Nureyev, Lionel Ritchie, Peter Allen and many more. More than a fashion designer, Roger is also a mentor, teacher at OCAD, musician, sculptor, painter and philanthropist. One notable distinction Roger has...
b-u™ Spotlight Story
We are very honoured to tell Hum's story - you can tell he absolutely loves what he does. He is a passionate firefighter, and a proud reservist for the Canadian military. He is driven, energetic, and more... When Hum was in training, he trained 5 days a week firefighting and on weekends with the Canadian Armed Forces. Hum has a big heart, gets involved and gives back during a crisis. In 2017, Hum volunteered to help in Renfrew, Ontario during a flood crisis. More recently, during Covid19, Hum took a leave of absence and volunteered in Montreal to work in long term care homes. He took care of residents and did whatever job was needed. We asked...